Good Grief its Digital!
Digital this and Digital that- what does it all mean ? Being Green Dome and a champion for untangling the World Wide Web we decided to find out what you really get for your money when you choose something ‘Digital’.
Digital Camera/ Images – well as it sounds it’s the same old camera we had as kids, but you can edit the photos, upload them to the internet and make changes to them. Simple as. We would say it really makes the older cameras obsolete simply because they don’t have the same focus as the digital ones or the flexibility. With so many free downloadable software’s available you can ‘clean up’ your photos in a jiffy. If you haven’t shaved you will see a shaved version of yourself, if you don’t like your skin tone you will be glowing in seconds and if you have put on too many pounds over Christmas you can ‘cut them off’ with your Photoshop tool.
Liquid Web Design- NO this not something they sell in a bottle in Tesco’s! It is actually a way to display your website on any screen dimension without having to minimize the screen. So regardless of the screen size or resolution the site is still visible in full even on hand held devices.
Digital Services- Well this is a loose term used in the past to refer to websites but can also be expanded to logo designs, printing, branding or even multi media. Depending on the company and their services portfolio most thing web related are included under this umbrella.
Digital Applications- Well although another loose term this is the ‘buzz word ‘ of the year. If you were one of those people who thought nothing of wanting a website in 2000 and then kicked yourself for not having one – well nows the time to pay attention. In 2020 according to the internet report , the primary means to access the internet is through a mobile device. That means you need a digital application which represents your business on an iphone, blackberry , ipad, android or any other hand held device otherwise the world will ignore you. Do you remember when anyone who didn’t have a computer was totally ‘not with it” well in the next year anyone without a hand held device that has internet access will be the same if not already so.
People have dived into this new market place with gusto to make sure they carve themselves a niche and its predicted that over 50 million users will purchase an iphone during 2011 – so you need to rethink how you can tap into this vital market.
Getting a website is essential, getting social media also essential but getting a digital application – is an absolute must. This will help give your business the edge you need to survive during the recession and rise above others after it.
Well, we hope you are ready to brave the new ‘Digital world’ with all of your new found knowledge and wish all our readers a Happy New 2011.
